Hi there!

I’m a passionate digital designer with a knack for creating eye-catching key art and user-friendly UI designs that truly stand out.

After finishing a BA in Graphic Design & Advertising at Bucks University College, I kicked off my career in London as a Creative Artworker for various design agencies and in-house teams. That’s where I sharpened my image retouching, layout, typography and print production skills. I then took a leap into digital and UI design, spending nearly 8 years at Virgin Media. There, I tackled everything from iPhone launches to vibrant and engaging digital broadband campaigns and refreshing the TV content imagery.

Most recently, I played a key role in the success of the award-winning ITVX streaming platform. I designed and optimised content imagery from ITV Hub, giving it that premium touch before launch. Plus, I created art packs for countless series and films, along with logos and composite imagery for fast channels.

I even spent some time within the ITV Design System team, where I helped shape their ‘Mosaic’ Design System by developing the branding, producing assets, guidelines and documentation.

Let’s create something amazing together!

Recommendations

  • "Sara was an integral part for the launch of ITX which we worked on together. She was key to helping lay out some founding design principles when we initially began the project and great at coming up with a lot of the design solutions as the project progressed. All of the artwork she produced was considered and most importantly looked great. Plus she's commited, responsive to feedback and most importantly a great person to have around!"

    Rob Fox, Creative Director

  • "I had the pleasure of working with Sara on producing imagery for the ITV Hub/ITVX app, and she was an absolute delight to collaborate with. Sara is a highly experienced designer with a meticulous eye for detail, awe-inspiring Photoshop and key art skills, and someone from whom I've learned an abundance."

    Emma Lipscombe, Product Designer

  • "Sara is an incredibly talented and creative designer. I worked on a number of varying imagery projects at ITV with her, notably the launch of the new ITVX platform. Sara's enthusiasm and team player attitude was a joy to have in our department. I would recommend Sara to anyone looking for a designer who can be both autonomous and respond to complicated design briefs with high quality work within short deadlines."

    Mollie Adamson-Hope, Creative Project Manager

  • “Sara is an exceptional UI designer that has been working in the Design Systems team for the past year. She has tirelessly worked on various projects, from iconography to creating comprehensive documentation and improving our components. Furthermore, she has also worked within the content imagery team where she excelled creating compelling imagery that enhanced the user experience and aligned perfectly with our brand."

    Dora Giannioti, Director of Product Design