Key Art Design

Working within the ITVX Content Imagery team, I was responsible for creating hundreds of key art packs for use across desktop, mobile and CTV.

Colour Grading Examples

Make them the same, but different

When series artpacks were needed for Beauty & The Beast with limited source imagery, I was able to create a suite of images using colour graduations and colour-coded series numbers.

And with Australian Love Island, I took the studio shots of the contestants and added elements from the interior of the Love Island houses in the background. In this case, isolating abstract images from pictures on the wall. Viewed together, they are fun, vibrant and cohesive as a set.

Previous
Previous

Key Art Optimisation

Next
Next

ITVX Kids Launch