ITVX Kids: Logo Design and Artwork

When ITVX introduced the feature to have Kids profiles, a dedicated homepage with relevant, age-appropriate tv content was required. I designed a fun, energetic logo that appealed to the 6-12yr old target audience while still encapsulating the trusted ITVX brand. This was used across the homepage along with composite imagery and also for the ITVX Kids fast channel.

Post-launch, streaming hours were up by 75% and engaged users were up almost 30%.